Zyahna Bryant, a “fat acceptance” and Black Lives Matter activist, has been named the new face (and body?) of Dove, the company known primarily for its soaps.
Conservatives are up in arms over the new campaign, and a Dylan Mulvaney-style boycott has begun among conservative consumers opposed to “wokeness” and also to Bryant’s role in attempting to get fellow University of Virginia student Morgan Bettinger expelled from UVA for “racist” comments she didn’t make.
Newsweek provides a brief recap of Bryant’s unsuccessful headhunt: “In the summer of 2020, Bryant claimed that she heard Bettinger refer to BLM protesters as ‘good speed bumps.’ According to the New York Post, Bryant later admitted that she may have ‘misheard’ Bettinger. Nevertheless, a school committee ruled that Bettinger was guilty of having made a legitimate threat against the protesters.”
It turns out that Bettinger was actually thanking a driver blocking the road full of protesters, and had said, “It’s a good thing that you are here because otherwise these people would have been speed bumps.”
Sure Bettinger received a permanent mark on her record and may not get into law school now, while Bryant earned a partnership deal with a major brand, but if you truly appreciate capitalism, you should be celebrating! Yes, “fat acceptance” may not be the healthiest thing for our society, and BLM may be a financially dodgy, radical instrument of division, but remember, “It’s the economy, stupid.”
As Spectator contributing editor Chadwick Moore pointed out on Twitter, “It’s a natural partnership. The fats use a ton of soap. Not only do they have more square footage to cover per bathing session, they have to disinfect more frequently than normal people in order to avoid infections and odors. (Don’t @ me I’ve seen every episode of My 600lb Life).”
Why confine the partnership to Dove? Bryant’s plus-size figure surely merits sponsorship from a dozen plus-size clothing companies, single-handedly keeping China’s economy spinning. In Bryant, too, we may have found a solve for all those unsold Bud Lights going flat on store shelves.