‘Hey, that’s some nice Facebook traffic you’re getting. Would be a shame if something happened to it.’
That’s the tone, more or less, from a Monday NPR article ‘profiling’ Ben Shapiro’s phenomenally successful Daily Wire news brand.
The average New York Times article on Facebook collects just under 2,000 likes, shares, and comments. The average Daily Wire link receives nearly 40,000. At the peak of the 2020 election, Daily Wire articles averaged almost 100,000 engagements. No other publication comes close.
And all of this really bothers NPR. For 2,000 petulant words, NPR does everything it can to imply that the Daily Wire should be kicked off Facebook. Why? Because…because…it’s just not fair! Why do people read their articles more than ours?
That’s the guts of the entire temper tantrum posing as an article. NPR gets very angry at the public for not liking the ‘right’ news outlets and basically calls for Big Tech to decide what people are supposed to read. And they do it with the same cudgel they’ve become so fond of in the past year: kvetching about ‘misinformation’.
The articles the Daily Wire publishes don’t normally include falsehoods (with some exceptions), and the site said it is committed to ‘truthful, accurate and ethical reporting.’
As NPR’s quoted experts explain, only covering specific stories that bolster the conservative agenda (such as negative reports about socialist countries and polarizing ones about race and sexuality issues) and only including certain facts, readers still come away from the Daily Wire‘s content with the impression that Republican politicians can do little wrong and cancel culture is among the nation’s greatest threats.
Grrr! The conservative outlet promotes conservatism! Why can’t they be 100 percent fair and unbiased, like all the publications that deep-sixed Hunter Biden’s laptop for partisan political purposes? Why can’t they do responsible and accurate reporting like the Washington Post, which won a Pulitzer Prize for writing approximately infinity articles about Russian collusion? Why can’t they be more like the bravely non-partisan New York Times, which forced out an editor for publishing an op-ed by a sitting US senator stating a view that more than half the country agreed with? Why can’t they come up with rhetorical innovations like ‘mostly peaceful protests’ in order to lie to the public about what’s happening right in front of their faces?
And speaking of Pravda-esque sleight of hand, NPR’s article delivers this gem from William and Mary academic Jaime Settle, who explains how even telling the truth is actually ‘misinformation’ if it makes NPR’s Facebook shares look bad.
‘They tend to not provide very much context for the information that they are providing,’ Settle said. ‘If you’ve stripped enough context away, any piece of truth can become a piece of misinformation.’
Soon, NPR is reduced to basically suggesting that Facebook’s news consumers are touched in the head:
‘On its “About” page, the site declares, “The Daily Wire does not claim to be without bias,” [but] It’s not clear that the millions of people engaging with the site’s news stories every month recognize that.
‘The Daily Wire‘s content looks no different in Facebook’s newsfeed than an article from a local newspaper, making it potentially difficult to distinguish between more and less reliable or biased information sources. “This is about what we end up consuming inadvertently,” Settle said.’
To borrow a word from Taylor Lorenz, does NPR think that Facebook users are r-slurred? They use the Daily Wire because they can’t tell the difference between it and the ‘right’ news sources?
Please. The truth is the exact opposite. The Daily Wire, and every other conservative outlet thriving on Facebook, is doing well because it is very obviously not part of the sanctimonious, equivocating, censorious, hypocritical, hysterical, deceptive, propagandistic orgy of self-righteous school-marmery that passes for ‘mainstream’ media. Unlike the typical NPR reporter, actual news consumers know the press is biased, so they at least want to pick an outlet that isn’t biased against them.
If the standard press wants their articles to be shared more, they could start by not being a never-ending cascade of moralizing lectures and psy-ops promoting foreign wars or polyamory. But that would be difficult. It takes decades of responsible practice to build up trust from the general public. It only takes a few days to simply call your rivals ‘misinformation’ and get them banned.