Are Omarosa’s publishers ashamed of her new book?

Unhinged is the most talked about book on Twitter this week. Released on Tuesday, it’s a White House memoir from Omarosa Manigault-Newman, a woman fired more regularly than a circus cannon, and its contents include astounding allegations about the conduct of the 45th President.

The Celebrity Apprentice and Surreal Life star promoted the book on most of NBC’s flagship shows this weekend, telling Chuck Todd on Meet the Press that Donald Trump is undergoing ‘mental decline’, then having a bizarre 11-minute exchange with Today’s Savannah Guthrie about inconsistencies in the N-word tape story she had told the media earlier in the week.

Her exhaustive tour de media garnered several responses from The Donald himself, who branded his former employee ‘Wacky Omarosa’ and ‘deranged’. It seems hiring the ‘best and most serious people’ has its drawbacks.

Wacky Omarosa, who got fired 3 times on the Apprentice, now got fired for the last time. She never made it, never will. She begged me for a job, tears in her eyes, I said Ok. People in the White House hated her. She was vicious, but not smart. I would rarely see her but heard….

— Donald J. Trump (@realDonaldTrump) August 13, 2018

…really bad things. Nasty to people & would constantly miss meetings & work. When Gen. Kelly came on board he told me she was a loser & nothing but problems. I told him to try working it out, if possible, because she only said GREAT things about me – until she got fired!

— Donald J. Trump (@realDonaldTrump) August 13, 2018

The maelstrom around this book would surely be any publisher’s dream. So it’s worth asking why Gallery Books, the Simon & Schuster imprint who issued the book, have been so quiet about it.

A cursory search of social media reveals that Gallery Books have never tweeted Omarosa’s name or the title of her book, nor have they posted on their Instagram about it.

The brand’s best known titles to date come courtesy of progressive female comedians like Amy Schumer and Tiffany Haddish, or novels by Stephen King and Lisa Genova. It describes its mission as ‘showcasing established voices and introducing emerging new ones both in fiction and nonfiction, with a focus on women’s fiction, pop culture, lifestyle, and memoir.’

Perhaps the fire and fury of the Trump White House didn’t suit their cutesy Instagram aesthetic? Cockburn reached out to the publisher and is waiting to hear back…

Update 11a.m.: The imprint have just posted about Omarosa’s Unhinged on Twitter and Instagram for the first time.