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Rishi Sunak
It’s not just the ‘big names’ who have lost their seats, it’s the losses in areas that have been Tory for 100 years
‘I try to be positive, I do my leaflets, knock on doors. Then I see an MRP poll telling me I am toast and I want to put my head in an oven,’ says a candidate
‘Farage has become our patron saint,’ says one Lib Dem strategist
The former president is convinced he’s heading back to the White House
His last-minute decision to stand, despite previously saying that he wouldn’t, is already proving a nuisance to Tory strategists
The old adage is that you win elections by seizing the center ground. That’s not how you win TikTok
In the new media and internet age, power stems not from politics or the law
The Tories’ hope is that they will soon start to look energetic and radical in comparison to the risk-averse Starmer
Keir Starmer says British ties with the US are ‘vital to our shared security’
You don’t want to provide your audience with an insistent visual metaphor for the way that you’re humiliated by things beyond your control
